Monday, August 30, 2010

Formula for Naming Games in Taiwan

I've noticed a great number of things about games and gamers here in Asia, but one thing is clear - if you want a successful game in Taiwan, naming it is easy.

Step 1 - take any combination of characters that discribe emporers, princes, princesses, dynastic period, etc, and add the word "ONLINE".

Step 2 - there is no step 2.

(Note: hot girls certainly add to the effect, but they are more the exception rather than the rule in commercials - unless you are promoting a dancing/friendship game where being cute helps.  Typically the commericals will consisist of pretty nice rendered cut scenes with a few seconds of pretty low-res in-game MMO footage).

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